DISQUS

im2b_dl · 2 months ago

Mike little hint from the front lines between content and retailers/services who use to buy media spots... it's not about advertising anymore...it's about purchase activation. That may be about plurality, but more importantly that is about removing barriers between purchase, accounting of purchase and purchaser. Thus it is more importantly about emotional and appetite activation through...drumroll... content architecture and storyteller choice of organic placement in quality story architecture. ...and now with new story architecture that placement can be/ has to include the space in the storycube ...not the story line. Thus the ad world is revamping into a retail world...where ad agencies, technology delivery platforms are secondary to content architects. ..im (biased but sound) ho